Kalypso Media has today announced plans to open its own publishing office in Japan in autumn 2020. Based in Shibuya-ku, Tokyo, Kalypso Media Japan KK will be headed up by respected and highly experienced industry veteran Kazuhiro Ueda, formerly of Ubisoft Japan KK. Recruitment for the new subsidiary is ongoing, with Kalypso seeking a PR/Marketing Manager, a Localization Manager and Community Manager – among other positions.
“The main task of the company is the self-publishing of Kalypso Media’s products in Japan, including its indie subsidiary, Kasedo Games” says Kazuhiro Ueda. “Kalypso Media Japan KK will then take care of sales, localization, customer support, marketing and PR, all tailored to the Japanese market and culture.”
“Japan is one of the most important markets for digital entertainment software and our commitment in Tokyo will enable us to serve this market and its needs much better than before” Says Simon Hellwig, owner and Global Managing Director. “In the past, we have licensed our products to partners such as Square Enix or Ubisoft Japan, but with this new approach we can achieve much better added value.”
Dr. Anika Thun, International Marketing Director, adds: “We have already had very good experiences in the past with our own subsidiaries in important markets such as North America and the UK, and are firmly convinced that a direct marketing strategy adapted to local territories is not only successful for those individual markets, but also benefits the entire Kalypso Media Group on a global level.”